- October 06, 2022
Decide who your target audience is before you start a campaign.
How to perform well in gambling market activities has always been a challenge for many platforms in the present gambling business. Although holding activities is now a feature of each white label iGaming system, for TC-Gaming White Label iGaming this is more than just a basic functional issue; it also has a significant impact outside of the function.
The past ten years have seen TC-Gaming White Label iGaming move forward with market changes. During this time, we have been in contact with thousands of market experts and have conducted continuous research and product iteration optimization. We also uphold the three guiding principles of "flexible," "automatic," and "risk control" in the design of market activity functions. The network of TC-Gaming White Label iGaming for the market emphasis is unimaginably vast. At this point, the competition among game platforms is fierce; each gambling platform has sacrificed a variety of activities in order to increase profits and attract customers. Because newly established platforms have a limited activity budget and must contend with the fact that the current market's activity points are multifaceted and the market structure is complex, they feel unable to begin and are unable to come up with an idea.
Many gambling platform owners even believe that they are wasting money and wonder what kinds of activities are different. Even if some platforms create departments without a thorough examination of the plan or with careless implementation, it seems that everyone will still do it. In reality, each type of market activity has a different goal in mind.
According to the ancients, the best and least intrusive gambling market activity strategy is for the soldiers to block the water to flood the sentence. This is a metaphor for the market activity strategy. The general market staff still operates under this traditional paradigm. What should the market activity do and how should it be planned if different goals require planning for different things like the content of the market activity? Which campaigns are they? How can I get the best outcomes? Nothing more than the five components of new, retention, revitalization, transformation, and recruiting are required to perform well in effective market activities.
There are five things you need to understand in order to have a good marketing campaign.
User Pull New:
In order to increase gambling platform brand exposure opportunities and increase the number of registrations or APP downloads, whether it is a new platform or an old platform that is most frequently used in operation, the user pulling a new method is to promote the platform or platform APP. Pull new activities are registered to send as the most common type of activity, but registration to send will frequently attract a lot of brush customers, in the prevention of brushing this mat.
By designating specific locations and manufacturers, TC-Gaming White Label iGaming was able to identify the issue of brushing clients very early on and entirely eliminate the chance of it happening.
In order to encourage users to progress and complete more behaviors as well as to introduce new users to the platform and help them build out their user profiles, sign-up delivery activities are frequently combined with beginner-level tasks. These activities offer feedback and rewards based on completion.
It is important to maintain user activity once a gambling platform has users, whether it is a new gambling platform or an old gambling platform, an early, medium-term, or long-term operator; if user activity falls, it indicates that users depart or are lost. Their' favorability and dependence on the gambling platform will be considerably increased to a certain level if the platform can offer users money or spiritual incentives in addition to satisfying their entertainment and stimulation demands.
The most popular user operating system is the user incentive system, which motivates users by awarding points, ranks, rankings, medals, and other incentives while providing a means for them to accomplish a certain goal or reap material and spiritual benefits. The activities of the TC-Gaming White Label iGaming retention system include points, ranks, rankings, medal activities, etc. These are created to satisfy operational requirements.
the user retention rate also increased significantly. However, some users departed the platform before placing bets; why is this? This is because certain users require external activation, therefore how do you activate users? In essence, it's to satisfy show-off psychology and vanity by allowing new users to immediately experience a sensation of excitement and participation in a constrained period of time.
The TC-Gaming White Label iGaming can be used to create task-type activities, which can then be combined with the excitement of competing for bonuses and the player's own competitive psychology to create a closed loop that encourages player activation. Finally, a gamification leaderboard can be added to satisfy the user's vanity and show-off psychology, which is a key motivator for keeping users active.
User recall is also given top priority in the operation. Because it costs roughly 5:1 (or even more) to activate existing customers compared to acquiring new ones, it is preferable to recall valuable consumers and convert inactive users to active users when considering customer acquisition costs. Recalled users are treated just like brand-new ones and like old pals. Currently, "email-EDM marketing," "SMS marketing," "SMS via phone," "WeChat," "QQ," "telephone return visit," etc. are the six most popular methods of customer recruitment. For the novice task, it is especially crucial to decide whether to use contact information based on the contact information that the user has left behind. Whatever the strategy, keeping customers is always more crucial than finding lost ones. The TC-Gaming White Label iGaming powerful background report now allows you to study the user's active cycle and behavior data, add the retention measures and retention effects of pertinent lost users to the lost user model, and analyze the automatic early warning of "potential loss of users."
The information above is merely a brief review of some practical experience with the intention of assisting the platform manager or market staff. TC-Gaming White Label iGaming anticipates the industry's advanced guidance and hopes that all bosses prosper financially!