- December 01, 2022
Current situation in India
India's per capita economic situation
The Indian economy was hit hard by the epidemic in 2020 and early 2021. India's per capita income, as a whole, grew at a rate of 9.2%. Now India's per capita income was USD 2,277.4 in 2021.
Internet's State in India
As of February 2022, India has 814 million Internet users. India has spent 10 years popularizing the Internet, from the initial proportion of 2 to 2019, Internet use accounted for 43%, with the latest report. In January 2022, India had 658 million Internet users, pointing to 47% of the total population. It reflects an increase of 34 million people from 2021 to 2022. India's mobile Internet connection average speed is 14.39Mbps, while the fixed broadband network speed is 47.40Mbps. At the same time, India has 467 million social media users, equivalent to 33.4% of the total population
Share of social media use in India
In 2022, Facebook accounted for 329.7 million Indian users. Facebook's advertising surface is equivalent to 23.5% of the total population. However, FB limits the age of use of its platform to people over 13 years old. Therefore by January 2022, Facebook's audience in India is 50.1% of the total Internet user population. 23.3% of them are female users, and 76.7% are male users. On the other hand, there are 467 YouTube users in India. It is equivalent to 71% of India's total Internet user base. 31.2% were women, and 68.8% were men. Instagram takes 35% of the population. There are about 230.3 million Indians who are using Instagram. Snapchat has 12 million Indian users. However, because Snapchat is restricted to users aged 13 and over, eligible users point to 19.1% of Indian Internet users. 38.4% of them were women, and 60.1% were men. Lastly, Twitter has 23.6 million users in India, equivalent to 2.2% of Indian internet users.
Although India has the advantage of demographic dividend and rapid growth of Internet users, the per capita income is too low, even if the average monthly spending on online games is only INR 230 and RMB 20.15 (CYN).
Current State of Gaming in India
The legality of online gambling platforms in India is unclear. The government does not have a strict legal base that says online betting is illegal. But only Maharashtra has clear rules prohibiting all forms of online gambling, but in most parts, it is still very unclear.
Characteristics of Indian Gambling
Indians like to play card games, but they also like sports. Cricket is one of their favorite sports, providing a good market environment for the Indian sports betting market. India's online gambling market has been gaining momentum impressively. The Indian government has also not taken significant action on gambling, with statistics showing that 40% of Indian adults have experienced at least one online gambling platform. With the widespread use of the Internet and the popularity of smartphones, because brick-and-mortar casinos are not legal in India, and only 3 states in India allow physical gambling, online gambling has become the only option for bettors in India.
The most popular type of casino game in India
The most popular gambling games for bettors in India are cricket, poker, and local games TEEN-PATTI, Andar Bahar, and other live games; For example, Baccarat, Roulette, and 21 points are still very popular with Indian bettors despite not being well-known in India. At the same time, slot machines are also one of Indian bettors' favorite types of games.
Indian mobile payment wallet
With the Internet application in India, mobile payment has also become a living habit of Indians. Street merchants support mobile wallet payments to large chains or retailers. India is also one of the most developed countries in the world for mobile wallets. Its government also supports "mobile wallets" to open the door to mobile wallets by providing various subsidies to merchants and building mobile payment infrastructure. In India, there are Airtel Money, M-Pesa, Paytm, PhonePe, MobiKwik, BHIM, Ola Money, Lazypay, Google Pay, Amazon Pay, and other mobile payments. They have a large market share in India. In addition, betting platforms have a variety of payment channels to choose from.
Although India has a demographic advantage, it may not make money. In terms of data, India's Gross Domestic Product (GDP) in 2019 is equivalent to China's 2006 level. The Internet was also equivalent to China 10 years ago. At the same time, the disposable payment in the game category is not ideal, only INR 230, equivalent to RMB 20 (CYN). It can be said that India's average income per user is too low. For example, China's game users can spend RMB 344 (CYN). Compared with Vietnam, Thailand, Cambodia, and other Southeast Asian countries, India's overall income is too different. When it comes to Southeast Asian countries, the Vietnamese gaming market is now hotter in Southeast Asia. Specifically, you can read the articles about Vietnam White Label Gambling written in the previous issues of TC-GAMING White Label Network, "TC-GAMING Vietnam White Label Network," "Why is Vietnam Sports White Label Network So Popular," and "Vietnam's Game Flat Drainage Method" and so on.
India's gambling market today doesn't have a good opportunity. For the gaming industry, the current situation in India is more of an input stage, not yet to the output stage, and the whole betting market is still too early. It can be seen from the fact that the Indian government has not yet had clear regulatory laws and regulations on online gambling, and it is still in the stage of free development.
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