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2023 Southeast Asia Gaming White Label Market Part 1

  • February 16, 2023

2023 Southeast Asia Gaming White Label Market Part 1

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As the years went by, smartphones and the Internet began to develop. Back then, all we could ever do with our phones was to message people on our phonebook. We cannot even connect our phones to the Internet and play games. But now, there are more things that we can do using our phones and the Internet. We can now search for something over the Internet, call and message our friends through social media, take a picture, and play various types of games. Speaking of games, we can now play online games. Online games are games that require a network or internet connection for them to work. One of these online games that we can play is gambling or casino games. We can download gambling games or head over to a gambling website and start gambling. Online gambling platforms provide all sorts of games, like sports betting, poker, eSports, bingo, lotteries, and many more.

Online gambling became even more popular when the pandemic started. We were stuck at home with nothing to do. Therefore, people resorted to using their mobile phones as entertainment. But even before the pandemic hit, mobile phones were already a device used for entertainment. And because of that, more and more hopeful businessmen want to establish their own casinos online. Luckily, even if they have little to no knowledge about online gambling or gambling itself, they can establish their own online casino through white label solutions. It will provide them with website construction, system maintenance, event planning, payment system, website domain name, website server, system vulnerability protection, independent front-end and back-end systems, and other one-stop service platforms related to gambling operations. They do not have to worry about anything.

And if you are wondering what target players to cater to? Why not start with Southeast Asian countries? After all, Southeast Asia has been the hottest target area in the online gambling market in recent years, according to the Southeast Asian Gambling Market Analysis. The country has become profitable to open up online gambling establishments because of the number of smartphone users in Southeast Asia. Additionally, more and more people from different countries are participating in online gambling. Way back in 2019, the revenue of the smartphone industry was USD 23 billion. Now, it is at USD 29.08 billion. It just goes to show that Southeast Asia is a great target market when it comes to online or Internet gambling. Now, more and more businessmen are opening up to foreign gamblers, especially those that cannot gamble in their own country.

Now that you know that Southeast Asia is profitable in terms of online gambling, let’s now talk about each of the 6 countries in Southeast Asia and how individually profitable they are. By doing so, you would know why a white label solution is your best choice for each one of them.

Brunei White Label Gambling

Brunei's gambling industry revolves more around online gambling. Online gambling has grown in popularity in Brunei during the past several years. Hence, businessmen are more inclined in using white gambling solutions to cater to various gamblers. The amount of Brunei’s 2022 GDP per capita (USD 42,939/year), economic strength, tax exemption, and widespread Internet and smartphone usage give a higher chance for locals to gamble online as well. Since all forms of gambling are banned in Brunei, there are no physical gambling establishments in the country, and the only option is to gamble online. Therefore, businessmen can still provide gambling services to both local and foreign gamblers. Using TC-GAMING Brunei white label gambling solution, they can establish their own casinos online easily for both locals and foreigners to play.

Indonesia White Label Gambling

Gambling has always been part of Indonesian culture and history, making it popular in the country. Despite the gambling restrictions of the Indonesian government, Indonesians were not thwarted by this. They began to gamble online and use various ways, like VPNs and third-party betting platforms, to hide their identity. Analysis of the Indonesian gambling market showed that the rapid development of smartphones and the Internet made smartphones popular in the country and used as an entertainment platform. As a result, there were 210.67 million smartphone users way back in 2022 and 218.95 million smartphone users now in Indonesia. Additionally, 75.4% of the total population of the country is using the Internet. With Indonesia’s GDP per capita of USD 4,291.8 yearly in 2021 and USD 4,691 yearly in 2022, it makes it possible for locals to be inclined to online gambling. It will continue to grow in the following years by 3.7%. Therefore, businessmen use white label gambling solutions to establish their gambling system to bring in more tax and revenue in the country by allowing foreigners to gamble through their online gambling websites.

Malaysia White Label Gambling


Online gambling has shown increasing popularity in Malaysia. After all, the legal gambling activities they can participate in are only limited, unlike online gambling, wherein there are many games to choose from. Luckily, online gambling has become more accessible and affordable for Malaysians thanks to technological advancements. Additionally, Malaysia has quite a good GDP per capita, USD 13,107 yearly. It means locals may also get enticed to participate in online gambling. In fact, there are now many online gambling websites that allow Malaysians to play and get paid in their own currency. It is all thanks to the Malaysian white label gambling solution. Both locals and foreigners get to play their favorite casino games online with less hassle.

Therefore, the TC-GAMING Malaysian white label gambling solution is the best option now that a total of 89.06% of the total population of the country has a mobile phone, and 29.94 million people are using the Internet, meaning the white label solution can both cater to local and foreign gamblers.

The first part of the Southeast Asia Gaming White Label Market ends with Malaysia for now. In the 2023 Southeast Asia Gaming White Label Market Part 2, we will talk about the 3 other countries and their white label market industry.

  • Previous Project2023 Southeast Asia Gaming White Label Market Part 2

  • Next ProjectHow to Choose The Right White Label Gambling Company

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