- April 25, 2023
The Vietnamese lottery market is a huge market that has attracted a lot of attention from the Vietnamese people. The market offers various types of lotteries, from digital lotteries, traditional lotteries to sports lotteries, etc., to meet the different needs and interests of consumers. People can find a variety of lottery games in the Vietnam lottery market, such as the big lottery, arrangement three and arrangement five in the digital lottery, the blessing lottery, quiz and time lottery in the traditional lottery, football, football, etc. in the sports lottery Basketball and tennis, etc., these lottery bonuses are also attracting more and more people's attention.
In addition, the rapid development of the Vietnamese lottery market is also inseparable from the strong support of the Vietnamese government. They have actively improved the regulations and management of the lottery market to ensure a fair and transparent market. The government has also increased the revenue of the market by increasing the lottery tax, thereby further promoting the development of the market. In addition, Vietnam's lottery market has also benefited from the rapid development of Vietnam's economy. More and more people are joining the middle class, and the demand for entertainment and consumption is also increasing.
Vietnam’s Lottery Potential
Vietnam, a Southeast Asian country with a population of over 90 million, is a fast-growing economy and has an active lottery market. Traditional lottery, or Vietnam official lottery, is one of the popular gambling games in Vietnam. More than 300 - 700 traditional lottery tickets are sold every day. Even ordinary citizens of Vietnam take advantage of Vietnam's lottery population by selling lottery tickets themselves as another source of income.
Not only physical lotteries generate sales, Vietnam lottery apps also generate millions of sales. The Vietnam Lottery app sold out 5.1 million tickets in just a few days. Thus, the Vietnamese lottery market is worth more than US$3 billion, 30% of which comes from the Mega 6/45 lottery. Lottery companies like the Ho Chi Minh City (HCMC) Lottery Corporation contributed heavily to these numbers as it raked in over $31.46 million in just 6 months. The lottery market plays an important role in Vietnam's economy, creating enormous wealth and employment opportunities for the country, while also providing entertainment and excitement to the people.
That said, what are the popular lottery gambling games in Vietnam besides the traditional lottery? The Vietnamese government owns the lottery, and the most popular games played by the locals are Mega 6/45, Mega 4D, and Mega 3D, which are traditional numbers-based lottery games.
As mentioned above, 30% of the market share of the whole Vietnam lottery market is from Mega 6/45. Despite being new compared to other lottery gambling games in Vietnam, Mega 6/45 had already generated millions to billions of dollars in just a year. Mega 6/45 generated USD 168.6 million in 2017, which is twice as much as the revenue in 2016.
This lottery game allows bettors to choose 6 numbers from a pool of 45 numbers. Then, the government will draw random 6 winning numbers live on television. The jackpot prize is awarded to bettors that have guessed the 6 random-generated numbers. But others who have guessed a few of the 6 random-generated numbers will also win prizes depending on how many numbers they guessed right. This type of lottery game is held thrice weekly, every Tuesday, Friday, and Sunday.
Mega 4D is another popular type of lottery gambling game wherein betters must choose 4 numbers from a pool of 0-9. It is quite similar to the 4D lottery of other countries like Malaysia and Singapore. Bettors can choose the number by themselves or allow the computer to select the number for them.
To win this lottery game, the bettors must guess the right 4 numbers in the correct order. Prizes will also be given to those that have guessed some numbers. Mega 4D is held several times a week, and the game's result is posted on the Vietnam Lottery Company’s website or authorized lottery retailers.
Mega 3D is another lottery game in Vietnam wherein bettors choose 3-digit numbers from 000 to 999. To win the lottery, bettors must guess the correct 3-digit numbers in the same order, just like Mega 4D. Other bettors who guessed the last two or the first two digits could also win prizes. The numbers are also generated randomly by the government, and this lottery game is held every day.
Analysis of Vietnam Gamblers
Since the lottery is the only legal form of gambling in Vietnam, it’s not surprising that it has gained a lot of attention. In 2019, many people searched for lottery results, and most of the keywords that were searched were related to traditional lottery results. As a result, the keyword “lottery” was the second most searched keyword in the country, and there could be a potential for its search volume to increase more. This is because Vietnam has around 77.93 million Internet users.
That said, the popularity of lottery tickets among Vietnamese people is undeniable. Over the years, gambling has become an increasingly prevalent and accepted pastime in Vietnam, with a variety of traditional and modern forms of gambling becoming popular. Vietnam’s love for gambling is the reason why lottery sales in the country are increasing by at least 12% each year.
In terms of traditional forms of gambling, lotteries remain one of the most popular options among Vietnamese people. Lottery gambling games are widely available in both physical retail outlets as well as through online platforms. In addition to this, there are also a number of sports betting options that have become quite popular over recent years. The government regulates these activities carefully in order to ensure that they are conducted responsibly and safely for all involved parties.
Moreover, the internet has made it easier than ever before for Vietnamese people to access online gambling sites which offer various types of casino games such as slots, blackjack, or roulette, amongst others. This also includes lottery tickets which remain especially popular amongst many players from this region due to their ease of use combined with high rewards when won correctly.
Factors to Consider
If you wish to enter the Vietnam gambling market, especially the lottery market, make sure to be aware of certain factors like culture, user interface (UI), and operation habits.
It’s essential for any foreign business looking into entering the Vietnamese market to understand what makes up the country’s culture. Vietnam’s culture is deeply influenced by Chinese culture because China has ruled Vietnam for 1000 years.
This means that Confucianism also shaped the behavior of Vietnamese when it comes down to taking part in any type of entertainment activities, such as playing lottery tickets or engaging with other types of games found on online gaming websites or platforms. According to this belief, partaking in gambling is not wrong or a sin, as it is better than nothing.
Therefore it is essential for any operator looking into expanding their business within this region to make sure they have done enough research regarding these topics before making any further steps forward, such as setting up an appropriate website interface according to these cultural values and norms found within each individual country
In terms of website interface design, it helps if you consider Vietnamese cultural norms before designing your platform. It means using colors like red which symbolize luck, or providing clear instructions can go a long way towards creating an inviting atmosphere where players feel comfortable spending time at your site.
Additionally, adding elements such as icons related specifically to local luck symbols like dragons could endear them even further. However, make sure it doesn't look tacky. For those interested in catering exclusively to locals, then language support should be considered too. English may be widely used, but having options for native speakers always helps build trust between customers and operators alike, which leads to our next point.
When choosing which type of operation best suits their needs, either locally owned or run operations that deal directly with customers via phone calls or “white label solutions" provided by third parties, each operator must take into account certain customer preferences. It goes without saying that understanding customers ‘operational habits helps companies provide better products and services that increase the chances of success. The majority of Vietnamese gamblers prefer to place bets via smartphone apps compared to desktop versions because of ease of use, accessibility, convenience, and other options offered by mobile applications.
Therefore, iGaming white label platforms should focus on optimizing those functionalities to ensure a smooth transition between devices or platforms, providing a great gaming experience all the time. In addition, given the fact that lotteries remain a popular form of entertainment throughout Southeast Asia, gambling operators need to think outside the box to come up with innovative games to attract a larger base of gamers while still keeping in mind the regional preferences mentioned above.
Vietnam is a country that is quickly becoming an important player in the iGaming industry. With its unique culture, Vietnam's iGaming website interface and operation habits can have a significant impact on how successfully an online gambling platform operates.
When it comes to cost-effectiveness and speed of delivery, many operators opt for white label solutions offered by TC-GAMING. With TC-GAMING, you can quickly launch your own casino with only a few simple steps: pick a template, give it a name, and create your own label – then you'll be ready to go!
Additionally, TC-GAMING iGaming white label solutions offer comprehensive features such as documentation, reports, marketing management systems, payment system configurations, withdrawal processing services, and game management capabilities. Moreover, TC-GAMING provides maximum security protection measures as well as multi-lingual support options for users from different countries or regions.
TC-GAMING is your way to go when you want to enter Southeast Asian gambling markets like Vietnam. When you do, TC-GAMING can provide you with the best-localized template that suits the market you're entering.