- June 20, 2023
Over the years, TC-GAMING White Label has developed its own gaming white label system and successfully launched white label products and solutions. During this period, we relied on our excellent technical team and R&D personnel to continuously update the system and innovative technology. This has been well-received and recognized by many gaming platforms. However, we often hear gaming platform operators mention when starting a new gaming market: "How to start a new table?" "How to enter this market?" Come down and discuss in detail "how to use the white label to open up new gaming markets."
First of all, why do so many investors want to open a gaming platform? According to reports, by 2030, the global online gambling market is expected to reach a valuation of US$153 billion. With such a market, coupled with online gaming features, you can expand your gaming platform to the gaming market of each country through the Internet. At the same time, with the popularization and application of the Internet and electronic wallets, all parts of the world have begun to go cashless. With these developments as the foundation, it is not difficult to guess the market prospect of online gambling. We explain how to start a new betting platform in a few steps.
Step 1: Select your gaming market
The difference in your target market will affect the success factors of your gaming platform. Will you choose a large, established market or set your sights on a new one? Will your platform be dominated by live dealers, slots, lotteries, or sports? Before delving into your gaming market, let's also examine live dealers and sports before considering your platform's route. The global online sports betting market is expected to be US$83.65 billion by 2022. While the epidemic caused disruptions in other sporting events, causing a decline in the sports market, virtual sports and esports have accelerated the pace, so the overall sport's impact is not very significant.
Online lotteries and lotteries are also growing rapidly, such as poker, hija lotteries, and wave field lotteries in India, which are also being introduced into the betting market. NFT and cryptocurrencies are following suit, not to mention slots are also moving in tandem. By 2022, total global online gaming revenue, excluding sports, was expected to reach $63.53 billion. While gaming is a global industry, it is only possible to juggle some market directions at the same time. Determining the direction of the market in which your gaming platform operates is a key element to consider.
Gaming regulations vary from region to region, country to country, and sometimes even state to state. Legally regulated gambling markets are often referred to as white markets, while regions or countries where gambling is prohibited are referred to as black markets. Certain countries, such as India, have a variety of regulations that fall into the gray market category. Authorities in this type of market category neither consider it legal nor prohibit gambling operations.
But to what extent gambling is regulated will be the first thing to consider. Which betting market would you say is good for the black, white, or gray markets? TC-GAMING cannot give you a definite answer, but no matter which way, there are advantages and disadvantages to each.
If you do the white market, you can be sure that the authorities will block or shut down your platform, and there will be some other safeguards. The prerequisite is that various authorizations and taxes are in place.
If you are in the black and gray market, it may be harder to promote. But promotion on white market is not also a piece of cake. Each white market has its own gaming advertising policy, which affects the promotion of your gaming platform. Therefore, some white markets will have greater competition than black and gray markets. The cost may be higher, but the savings of the black and gray markets on the government tax fees can be a significant cost saving.
Once you have decided which country's betting market to do, it's time to turn your attention to the betting players.
Demographics and Demand
Learn as much as you can about the target users of your betting market, including the number of potential betting players. These require statistics, but other dimensions exist to assess the market's demand potential.
The following are some of the evaluation dimensions gathered by TC-GAMING when compiling the gaming landscape:
- Average age and gender of players
- Gross domestic product and gross domestic product per capita
- Mobile connectivity and internet penetration
- Preferred cryptocurrency markets and payment method channels
- National cultural context, including religion and attitudes towards gaming, tourism, and how liberal or conservative the local population is
- Popular betting game preference; is it sports, video games, or lottery? Or the betting size settings of the bettors. For example, European players like to place large bets on slots or soccer but may only do so once a week. In Asian countries, on the other hand, most people bet low but frequently and will bet multiple times a day. Understanding the betting habits of users in your target betting markets will give you a better idea of the type of player, how to handle betting settings and wagering requirements, and what marketing campaign strategy you will ultimately use to attract betting players
When your gaming platform is ready to enter a new market, study and analyze the advantages and disadvantages of the local market that now has counterparts, analyze their gaming game types and payment systems, and also view each other's promotions, such as bonuses, rebates, membership programs, from which you can learn about the local gaming market player situation. It is also possible to learn where the content of the competitor is not provided or is inadequate. After a comprehensive understanding of the operation of the competing party, you can determine the market differentiation to fill the gap.
Step 2: Develop a marketing plan
Although gaming is a unique industry, it requires a business plan, just like any other industry.
Provide a clear overview of your organization, including the corporate structure (whether it is a partnership, corporation, or limited liability company). You should also provide information about stakeholders and other key personnel, as well as outline expectations for employee size.
In the total market analysis of the business plan, the gaming platform operator should analyze how the business fits into the local gaming industry landscape. It should also have a clear understanding of its gaming genre or user needs and target market, segmentation of industry trends, and detail of the budget and marketing channels.
This is the turnover forecast for the first three years of the gaming platform so that the gaming platform bigwigs can expect a certain degree of operational success to grasp and track to understand the platform's business operations.
In the platform, business sometimes needs financing, so the annual revenue forecast, income and expenditure statement, projected cash flow statement, and balance sheet will be needed in the financing.
When the betting platform starts operating, consider the cost of the white label, the gaming license, the commission for the type of game, staff salaries, rent, and other daily expenses such as overheads. If you are doing a white market, it may include a deposit that the regulator may require you to pay. After that, you will need to have enough money to ensure that the gaming platform is effectively launched until you make a profit.
Of course, there may also be tax charges. If you don't have that much money on hand, you may need financing at this point, and any investor will generally require to see a detailed financial plan as well as the advantages, disadvantages, and competitiveness of your gaming platform with other peers.
Step 3: About the gaming license
There are many countries around the world that offer online gaming licenses, and each country or state has its own licensing process and requirements. Many countries or regions have authorities that require online gaming operators to obtain a license from the local regulator. Different countries or regions for the type of gaming included in the license will have different restrictions. Not all types of gaming are open to the license, while there may be a single type of gaming game that has a separate license permit.
Step 4: Assemble a professional operation team
A small company or startup can survive with just a small team, but as the online gaming platform operates, the project will get bigger and bigger, so more team members will follow. Management of employees focuses on marketing strategy rules and members performing day-to-day tasks. You can also incorporate an external person such as a design, marketing specialist, or white label solution provider. Large companies may have developers, but for startup gaming platforms, the white label company is the most suitable partner.
The white label company's gaming white label can greatly save the development of the gaming platform development time, personnel costs, and efforts, while there will be a wealth of industry experience and industry dynamic information. Then you can focus on your own team management, strategic rules, marketing, and other operational work. Further information on team planning and management will be discussed in the next article.
Step 5: Select the white label
Choosing a white label company to develop a custom gaming platform system is an important step in a gaming platform. The white label company focuses on the core functionality and integration of the gaming platform, so the functionality of the white label and the quality of the white label company's technical and after-sales support is crucial. Also, the range of services offered by the white label company will affect the price of the development and maintenance of the gaming platform.
In today's competitive gambling market, a good gambling white label platform should provide a comprehensive and exceptional service that meets the needs of both the players and the gambling platform. The following are the elements that a great betting white label platform should include:
- Good interactive experience and design: The presence of a large number of online gaming platforms on the Internet today has made gamblers more discerning. They want to be able to find a platform that meets their needs quickly and easily. Therefore, the product development of white label companies is particularly important when it comes to betting platform development. Optimizing the user interface and creating a clear navigation and user-friendly interface through simplified interaction and responsive design allows players to find the content they need easily. At the same time, the white label company continuously tests and improves through user feedback and behavior to enhance the gaming platform player experience and meet the needs of gaming players so that the gaming platform always remains competitive among competitors.
- Player account security: The white label company must take effective measures for its own gaming white label platform system to protect player account security, safeguard the confidentiality of user data, and provide a reliable gaming environment. They should establish an effective risk management system to identify potential account risks.
- Diversified game content: The white label company should provide access to rich and diverse content of gaming game types, such as sports betting, electronic games, lotteries, and live lotteries. It should also cooperate with several well-known game providers in order to provide gaming platforms with high-quality and diversified game choices.
- Powerful technical support and stability: The white label company needs to have a strong technical foundation and a stable operating environment. High-performance servers and network infrastructure can ensure the stability of the platform and a smooth gaming experience. In addition, timely technical support and maintenance services ensure the smooth operation of the gaming platform and quick problem-solving.
- Secure and reliable payment system: White label should provide a safe and secure payment system to ensure the safety of users' funds and the confidentiality of transactions. The use of encryption technology and payment industry-standard security measures can protect users' payment information and transaction data.
- Flexible marketing tools: White label companies should provide a wealth of marketing tools and features to help operators attract and retain players. This includes reward programs, promotions, VIP programs, etc., that can motivate players to participate and increase user retention on the platform.
- Perfect backend management system: The white label company should provide a perfect backend management system to facilitate operators to manage and monitor the operation of the platform. The backend management system should include functions such as user management, reporting, analysis, risk control management, and financial management to help operators monitor the operation of the platform in real-time and make corresponding decisions.
- Mobile optimization and cross-platform support: With the popularity of mobile devices, the white label company's gaming platform should be mobile optimized to provide a seamless gaming experience on a variety of mobile devices. The platform should also support cross-platform access, allowing players to switch seamlessly between devices.
- Network and server security: Powerful firewall will configure and manage a powerful firewall to block unauthorized access and network attacks. On the other hand, Intrusion Detection and Prevention Systems (IDS/IPS) will use intrusion detection and prevention systems to monitor and block malicious activity and attacks. Additionally, adding anti-virus and malware protection ensures that servers and network devices are protected from malicious attacks.
- Fully functional CRM system: The customer relationship management (CRM) system enables the gaming platform to track any processes related to players in its operations, including registration, verification, game history and bonuses, preferences, etc. As well as important KPIs, such as churn rate, GGR, NGR, unique activity, etc., should be displayed in the backend of the gaming platform.
Step 6: Gaming platform marketing approach
As an online gaming platform operator, you are faced with two main tasks: new acquisition and retention. The following are a few marketing strategies that have proven effective in attracting and retaining new gamblers:
Multi-level agent marketing
Affiliate marketing is the easiest and most difficult strategy. Usually, it is a betting blogger or host, or player who then directs their friends or audience to an online gaming platform for a commission.
The gaming platform pays a percentage of the profits to the lower-level agents, which are generated by the players that the lower-level agents direct to the site.
Registration Deposit Commission
The gaming platform pays single or multiple shares to each active player generated by a subordinate agent or network marketer directed to a site to register, deposit money, and play.
This is a combination of the two models, Revenue Share and Registration Deposit Commission, mentioned above with lower payout rates.
On almost all online gaming platforms, bonuses are a form of marketing that attracts players and is used to activate and convert registered players. These bonuses come in the form of sign-up bonuses, deposit bonuses, free spins, free chips, and free bets and are designed to attract player participation.
When offering bonuses, it is important to clearly and unambiguously structure the terms and conditions. Bonuses should come with wagering requirements, also known as stream requirements, which require players to effectively wager a certain number of times in the game before being able to withdraw, and there are usually withdrawal limits.
Wagering requirements and withdrawal limits may seem a little unfair to players, but this is to prevent some swiping. Bonus swiping is a common practice in online gambling by people who sign up just to get a bonus and are not real players. Often they will use multiple accounts for swiping.
In addition, VIP programs are an effective way to reward players who have played on your gaming platform for a long time and increase their loyalty. Many online gaming platforms have membership programs that offer privileges and rewards to players who spend enough time and/or money on the platform.
These tiered membership programs offer increasing rewards and benefits as players advance. While gaming platforms focus on players who make regular deposits and place higher wagers, VIP programs are designed to provide more incentives and rewards for these players.
Some game manufacturers offer slot tournaments where players compete against each other for prizes. These tournaments can be used in conjunction with free spins. With proper promotion, tournaments can increase player participation.
Through gamification elements, players can create their own avatars and profile and earn experience values by participating in gaming activities. These experience values can be used to unlock special rewards, participate in unique events or level up in the platform. In addition, customized and staggered offers can be personalized to players' interests and gaming preferences, making them feel special and valued. Gaming platforms can increase player engagement, improve their loyalty, and provide a more personalized and fun experience through gamification. It can also attract more players and bring continued success to the gaming platform.
A responsive customer support team is essential. It should be available 24/7 and trained to handle the most common customer complaints. Customer service staff should be able to speak multiple languages or at least the same language as the target market. This will ensure that you are able to communicate fluently with your players, understand their needs and provide satisfactory solutions.
Provide an excellent customer experience and build trust and good relationships with your players by optimizing your customer service team's competence and quality of service. This helps increase player satisfaction and loyalty, which in turn contributes to the successful growth of your online gaming platform.
Step 7: Launch your gaming business
After a series of preparations such as collecting industry information, choosing a target market, developing a business plan, building a gaming platform by a chartered online company, interfacing with games, accessing payment systems, hiring a team, and developing a marketing strategy, it is now time to launch your online gaming business officially.
But before you turn it on. Here are some key steps:
- Ready to go live: Before launching your gaming business, ensure that your platform has been fully tested and quality assured to ensure your game library is complete and running smoothly. Also, ensure the security and reliability of your payment system and transactions.
- Marketing: Start your marketing plan to promote your online gaming business through multiple channels widely. Use digital marketing techniques such as search engine optimization, social media campaigns, and content marketing to attract your target audience and increase traffic and registered users.
- Registration and account management: Ensure your registration process is simple and intuitive. Provide convenient account management features that allow players to easily view and manage their account information, deposits, and withdrawals.
- Customer Support: Ensure you have a responsive, professional, and friendly customer service team to handle players' problems, questions, and complaints. Provide various contact details and ensure that your customer support team is available in the languages your target markets speak.
- Monitoring and optimization: Regularly monitor your platform operations and player feedback. Collect and analyze data to understand player behavior and preferences and optimize and improve based on this information. Continuously improve your gaming platform to provide a better user experience and meet market demands.
Attracting and retaining players is a top priority when launching a new country or region into the gaming market. It is important to constantly update and improve your business to maintain a competitive edge and keep pace with changes in the market.
The process of setting up and operating a gaming platform involves operational challenges such as assembling a team, setting up a company, and dealing with bureaucracy in different countries. However, these are only the difficulties at the beginning of the business; the stable operation of the platform is the most important. The development of a gaming platform is a complex task. If you choose to develop the platform yourself, you will face ongoing problems whenever you want to access a new game category or change your payment channel partner.
Therefore, partnering with a reliable gaming platform solution provider is an option worth considering. TC-GAMING works closely with many well-known game manufacturers, and our game library has more than 8,000 games. You can be assured of recommending the latest, hottest, and most entertaining gaming products to your players. We will constantly update our game library to ensure your gaming platform remains competitive. We also have 16 years of experience in system development and game library construction. Our stable and reliable platform architecture is able to meet the needs of different markets and offers flexible customization options.
Additionally, we have multiple terminal platforms, all capable of running seamlessly on different devices such as PCs, cell phones, and tablets. Work together transparently and fairly, with no hidden fees or required deposits. You don't need to worry about any technical issues or bear expensive R&D costs. TC-GAMING will take care of the technical maintenance and upgrade of the platform so that you can focus on market operation and business development. Choose TC-GAMING as your white label partner so that you can achieve success in the competitive gaming market!