- November 06, 2023
It’s been a long time since the editor of TC-Gaming talked to you about the current situation of gambling in China. In fact, even though the editor won’t tell you the reasons, I think all the gambling tycoons also have a general idea of the current domestic gambling situation. One word is "difficult" but there is still a lot of space. It can be said to be both painful and happy.
Despite strict domestic regulatory policies, China's gaming market is large enough and demand has followed suit. At the same time, due to various suppressions by the original policy, some gambling platforms with small strength, funds, small brands, and weak reputations automatically withdrew from the Chinese market, which also led to a reduction in competition in the Chinese gambling market. So what is the overseas gaming market like now? We can also get a glimpse of it from the sales popularity of overseas packages. So in today’s article, we infer the current status of China’s gaming market from several overseas websites.
Popular overseas gambling markets right now
Turkish iGaming Market
The history of gambling in Turkey goes back centuries. Initially, people played various gambling activities such as dice, board games and poker in street cafes. These gambling activities become part of social interaction, where entertainment is combined with gambling. Turkey's national lottery is part of the gambling market and has been in existence since 1936.
Regarding the current Turkish gambling market, there are some news for your reference:
In 2020, IMG Arena, the sports betting data arm of sports media giant IMG, has agreed to provide streaming services to Turkish operator Misli. Licensed by Spor Toto Teşkilat Başkanlığı, it offers nationwide pool betting and a range of domestic and international sports markets.
In March 2020 Turkey proposed a package of amendments to several laws, including one that would allow the government to block access to illegal sports betting sites.
From the above two news, we can see that the Turkish betting market is actually dominated by sports betting. Its citizens have deep inherent concepts about sports betting. How about we take a look at the GPD of the Turks? And whether the Internet environment is suitable for the development environment of the gaming industry.
From the above, Turkey’s per capita GDP is not low. If the Philippines, Vietnam, and Brazil can all be considered target markets for gaming investors, then Turkey’s per capita GDP is 2.5-2.7 times that of the Philippines and Vietnam, and 1.28 times that of Brazil. Seeing this, I think everyone has a basic concept in mind.
Turkey Internet situation
As of January 2022, Turkey's total population is 85.3 million. Between 2021 and 2022, Turkey's population increased by 612,000 people (+0.7%). Among them, 50.6% of the population is female and 49.4% of the population is male. 77.0% of the population lives in urban centers and 23.0% in rural areas (the urbanization rate is already high).
Currently, there are 69.95 million Internet users in Turkey, and the Internet penetration rate is 82.0% of the total population. Between 2021 and 2022, the number of Internet users in Turkey increased by 3.9 million (+5.9%). As of early 2022, 15.35 million people in Turkey did not use the Internet, accounting for 18.0% of the total population.
As of early 2022, the number of social media users in Turkey accounted for 80.8% of the total population. Social media users in Turkey increased by 8.9 million (+14.8%) between 2021 and 2022 (Note: individual social media user numbers may not represent unique individual users).
Regarding the network situation in Turkey, we can find some references from W3Techs data. According to W3Techs data, more than 63% of the content of the top 10 million websites in the world is in English. Russian-language sites currently rank second, while Turkish-language sites rank third. Turkish is a language spoken by 73 million to 87 million people. It belongs to the Turkic language family. Although not all Turkish speakers are Turkish, they are mainly spoken in Turkey. It is conceivable.
Turkey E-wallet Situation
The Turkish e-wallet industry is growing rapidly and has made significant progress in recent years. E-wallet users in Turkey are mainly young and male. Most e-wallet users are also financially better off. More than 56% of the population uses mobile payments.
There are some local and international e-wallet providers in Turkey, such as Garanti BBVA Wallet, Akbank Axess Wallet, Yapı Kredi Wallet, TEB Cetelem BONUS Wallet, etc.
Garanti BBVA Wallet: As one of the largest banks in Turkey, Garanti BBVA has a large presence in the e-wallet market. Its Wallet app is popular, where users can perform various financial operations. Garanti BBVA also actively promotes its e-wallet service.
Akbank Axess Wallet: Akbank is also one of the leading banks in Turkey and its Axess Wallet has strong competition in the market. This app allows users to make multiple payments and also offers various promotions and reward programs.
Yapı Kredi Wallet: Yapı Kredi Bank’s electronic wallet service has a certain share in the market. It offers a variety of payment options including online shopping, bill payments, and other transactions.
TEB Cetelem BONUS Wallet: TEB Cetelem is the provider of BONUS Wallet, an application that also has a certain presence in the Turkish market. Users can use the app to shop, pay bills and recharge their mobile phones.
This is just a part of the Turkish e-wallet market, there are other providers active in the market. Each provider competes by offering different features, bonus programs and promotions to attract more users. Therefore, the development of e-wallets in Turkey will be quite rapid.
Turkey is a country with high development potential. Economic growth and the rapid development of the Internet have provided diversified channels for online payments. These factors have provided strong support for the development of iGaming. These all provide the possibility for it to become the next gambling trend. In addition, Turkey has relatively complete payment channels, which undoubtedly provides great convenience for online gambling. At present, countries such as Brazil and Vietnam have become hot spots in the gambling market. Taking these factors into consideration, I optimistically predict that Turkey may become the next hot spot in the gambling market. Therefore, both investors and operators in the gaming industry should pay close attention to the potential market in Turkey, grasp market dynamics in a timely manner, and look for and seize possible business opportunities.
Vietnam iGaming Market
In 2017, two key policies were introduced to legalize gambling to Vietnam’s nearly 100 million people.
The first is "Decree No. 03/2017/ND-CP" on casino operations, which allows residents to enter and gamble at specific casinos on a trial basis. However, these venues require licensing and approval.
The second decree was Decree 06/2017/ND-CP a few weeks later that same year, which paved the way for legal sports betting. Especially horse racing, greyhound racing and international football.
It is reported that before the opening of the 2018 World Cup, sports betting has sprung up in the streets and alleys of Vietnam. At the same time, there is a digression. In the same report, it is also said that World Cup betting is related to the increase in suicide and crime rates in Vietnam. The correlation between the rise, although this may be doubtful through hearsay, also reflects the rising popularity of sports betting in Vietnam. Vietnamese authorities also say illegal betting on two World Cup matches generates an annual turnover of more than US$10 billion a year.
The Vietnamese gambling market has grown exponentially in recent years due to population growth. Due to the large influx of overseas tourists into Vietnam in recent years, Vietnam's gaming market has continued to expand. But gambling is considered illegal in Vietnam. This is one of the factors that limits the development of gambling in Vietnam. However, the growing popularity of online gambling in Vietnam coincides with the legalization of sports betting in Vietnam and the establishment of new local casinos. All these factors point to further growth in the Vietnamese gambling market.
But Vietnam’s Ministry of Finance is not content to stop at casinos. In January 2023, Vietnam took another step towards legalizing gambling and officially authorized the Vietnam Lottery to pilot sports betting business for international football championships. This comes nearly six years after Vietnam’s Decree No. 06/2017/ND-CP was issued, during which time sports betting flourished.
A study in which half of Vietnam gambled last year found that 45.12% of the Vietnamese population had participated in sports betting in the 12 months to October 2022. Although 2022 is a World Cup year, the numbers are likely to be higher than in previous years. But in any case, the popularity of sports betting in Vietnam has been clear. Of course, in addition to sports, there are other gambling types with local characteristics in Vietnam, such as color plates, such as Xóc_đĩa / Calabash Tiger Fish Crab bầu cua cá cọpå. These are the types of gambling games that Vietnamese people like, and you can get started as soon as you sit down. But don’t forget that electronic slot machines and classic casino games such as Baccarat and Blackjack are also very popular among Vietnamese.
Of course, it is undeniable that the demand for packaged Internet services in Vietnam has increased in recent years, which is also an obvious signal of popularity. (You can also guess from the fact that more and more Vietnamese are going abroad to engage in iGaming business.)
Thailand iGaming Market
Thailand has taken a step towards legalizing casinos. In January 2023, lawmakers in Thailand's lower house approved a report on the possibility of building an entertainment complex with a casino in one of 22 locations, including Bangkok.
Gambling has been banned in Thailand for decades. The Gambling Act 1935 prohibits all forms of gambling, including all activities in online or land-based casinos. In 1943, the Poker Act was introduced, prohibiting the possession of more than 120 playing cards without government approval. However, Thailand allows citizens to bet on horse racing and the Thai lottery.
iGaming is illegal in Thailand, but there is a reference: In October 2020, an online gambling operator was arrested in Thailand, which claims to be the largest in history. According to the national police chief, they used 38 bank accounts through which at least US$480 million was spent. This is only what has been reported. Whether it is actually the largest in history is a matter of opinion. But it was found that there were 480 million in regular expenses. This all shows that although gambling is prohibited in Thailand, Thai people like playing cards and sports betting, especially football and cockfighting. These are undeniable.
It is reported that about 70% of adults in Thailand admit to regularly participating in illegal gambling services, whether it is online gambling websites or more secretive underground physical places. Among them, the football betting market is the most popular, which was confirmed during the 2008 European Championships in Austria and Switzerland. During this time, more than 1,000 people were arrested in Thailand for participating in sports betting.
The latest survey by the Thailand Gambling Research Center and the Center for Social and Business Development shows that as many as 57% of Thai citizens have been involved in gambling in the past year.
Although Thailand's legal gambling market is limited to state-owned lotteries and horse racing, a large number of people participated in legal and illegal gambling in 2019, according to a survey of 44,050 people aged 15 and above. This figure is an increase from 2017, when 54.2% of the population was found to be involved in gambling. Extrapolating this finding to the entire Thai population, an estimated 30.4 million people participate in gambling in some form. Thailand only has a population of about 70 million.
The Thai lottery is the most popular, with an estimated 22.7 million players, followed by underground (illegal) lotteries, with 17.7 million players. (And these 17.7 million people are loyal fans of gambling, because only underground gambling has higher odds than the official lottery)
The card game has approximately 4.4 million players.
With 3.5 million players, football bettors are slightly smaller than each of the aforementioned products, but account for the highest proportion of spend. (It can also be concluded that football players have higher financial capabilities)
Betting in Thailand in 2019 amounted to 160.5 billion baht (GBP4.3 billion/EUR4.8 billion/US$5.3 billion),
The amount of underground lottery betting is estimated to reach THB153.2 billion.
Thailand's official lottery sales will reach THB150.5 billion.
In absolute terms, the number of players in government lotteries increased the most significantly, with an increase of 1.3 million players. Meanwhile, dice games such as Hi-Lo and Bầu cua cá cọp have also grown significantly in popularity, with the number of players growing by 82.2% to 2 million.
Government lotteries are also the most common way to get started with gambling, with 28% of players starting gambling by purchasing lottery tickets. Underground lottery accounted for 27.3%, becoming the first form of gambling tried by players, while 23.5% of players made their first bet on card games.
However, despite this, online gambling is still not comparable to offline gambling. The main reason is that Thailand’s own economy and the Internet itself are not developing so fast. 1.6% of the respondents gamble online through the Internet. The total amount of online bets reached THB20.2 billion.
The most popular game is baccarat, with 45.2% of customers participating.
In addition, 27.6% of people have tried other online card games,
20.1% of people have played online slot machines,
16.7% are involved in sports betting.
In addition, 9.4% said they gambled in casinos, 0.5% of them gambled in offshore casinos in countries beyond Thailand’s borders, and 0.3% gambled in casinos in other countries.
The report also shows that 20.9% of people in the 15 to 18 age group participate in gambling, with the total betting amount reaching THB10.2 billion. Among those aged 19 to 25, 46.3% had gambling experience, while the proportion dropped to 42.2% among those aged 60 and above.
It can also be concluded that the age group of Thai gamblers is between 19 and 25 years old, and most people start trying gambling at the age of 20.
Another digression: (According to Newzoo data, Thailand ranks 19th in the world in iGaming revenue, with total revenue of US$1.1 billion. It has become the second largest gaming market in Southeast Asia, second only to Indonesia’s US$1.8 billion)
With the development of the Internet, Thailand's Internet has also been following up, including e-wallets. Although the authorities prohibit gambling, Thai people have a deep concept of gambling, including online gambling, but it is because of the deep gambling concept. concept, so Thai people will have inherent concepts when choosing gambling platforms, and will have doubts and wait-and-see attitudes towards new iGaming platforms. Therefore, if gambling platforms want to enter the Thai gambling market, they may have to take more into account the local In this aspect, the gambling platform is built as a gambling platform for Thai locals, which is mainly a people-friendly strategy.
Singapore iGaming Market
Before talking about the Singapore gaming market, let’s take a look at the news:
In September 2023, Singaporean police seized bank accounts with a total estimated value of more than $1.13 billion and more than $76 million in cash. 68 gold bars, 294 luxury bags, 164 luxury watches, 546 pieces of jewelry, and 204 pieces of electronic equipment. In addition, more than $38 million in cryptocurrency was seized. More than 110 properties and 62 vehicles are valued at more than $1.24 billion.
This is the news that an illegal offline casino base has been investigated. Just one illegal base can detect these, but what are the so-called undetected ones?
This year’s Genting report mentioned that Singapore’s recovery from the epidemic and the reopening of national borders have caused Singapore’s gaming market to rise. Genting Singapore’s full-year net profit in 2022 reached US$340.1 million (GBP207.8 million/GBP236.4 million/GBP255.9 billion), an increase of 85.5%. Prior to this, Singapore has also added two new casino plans, which can be supported by the Singapore authorities in the gaming industry. In addition to increasing tax revenue, a casino is also a big chunk of tourists. The editor of TC-Gaming won’t go into details about Singapore’s economy here. As everyone knows, the per capita GDP lags behind China’s by several blocks.
Although Singapore has always regarded iGaming as illegal gambling, this has not stopped Singaporeans from being enthusiastic about gambling. The iGaming market in Singapore is actually showing a growth trend as people increasingly turn to online entertainment. Although the development of Singapore's iGaming market has been restricted, this iGaming market is mainly dominated by overseas gambling sites.
The boom in the land-based gaming industry shows that Singaporeans still have a strong demand for gambling activities. This provides the possibility for overseas gambling websites to find a living space in the Singapore market. As the Singapore Parliament passes a bill to comprehensively reform gambling regulations in 2022, the Singapore Casino Regulatory Authority will be renamed the Singapore Gaming Regulatory Authority, which may have a profound impact on Singapore's gambling market. In the future, as policies are further clarified and implemented, Singapore's iGaming market may see new changes and developments.
Philippine iGaming Market
The Philippines has always been one of the most prosperous gaming markets in Asia, attracting gaming enthusiasts from all over the world to experience its diverse gaming and entertainment venues. The Philippine government has taken proactive legislative measures and established the Special Gaming Commission (PAGCOR) to supervise and manage all gaming activities. The prosperity of the Philippine gaming market has attracted international investment. The entry of these international gaming companies has undoubtedly further promoted the development of the Philippine gaming market, making the development trend of its gaming industry more obvious. A variety of hotels, resorts, and gaming venues have sprung up to provide visitors with world-class accommodation and entertainment experiences. This not only creates jobs but also brings foreign exchange earnings to the Philippines, boosting the country’s economic growth.
However, in 2023, PAGCOR Philippines announced plans to launch its first online casino, marking PAGCOR’s entry into the gaming field. It is scheduled to go live in the first quarter of 2024 and will allow consumers across the Philippines to gamble legally online through PAGCOR.
Pagcor said they are traditionally a brick-and-mortar casino operator, and their goal is to replicate the sights and sounds of a brick-and-mortar casino on the website. Previous regulations prohibited iGaming operators from targeting nationals as users, but this has now changed.
Meanwhile, the Philippine Amusement and Gaming Corporation (PAGCOR) said revenue for the six months ended June 30 reached 36.21 billion pesos (EUR513.73 million/592.64 million/US$664.11 million). This is a 35.6% increase from the PHP26.7 billion in the same period in 2022. By the end of 2023, the organization's revenue could reach or exceed pre-pandemic levels.
Alejandro Tengco, chairman and CEO of the Philippine Amusement and Gaming Corp., said: "We are optimistic that the growth momentum of the gaming industry can be maintained as regulatory policies are strengthened to attract more Filipino investors."
From my personal perspective, the rapid expansion of the private lottery industry in the Philippines is likely an important factor in these policy changes. In fact, the development of the private lottery industry is booming, which has not only greatly changed the attitude towards iGaming in the Philippines but also has a profound impact on the government's policy decisions. Therefore, I strongly feel that we cannot simply ignore the complex issues behind the growth of the private lottery industry. We need to think deeply and seek answers. Is this really just a matter of simple policy? Or are there other changes in the gaming industry? We need to analyze this issue carefully. In recent years, why have gaming investors expanded their target markets to overseas gaming? This is a question worthy of our in-depth discussion. In addition, I also think that an important factor that we cannot ignore is the increase in the number of overseas white label iGaming platforms. After all, Baotou and gambling platforms are interdependent, so we must take this factor into consideration.
There is a digression (the editor of TC-Gaming can find online gambling advertisements and entrances in GCASH; please see the picture below)
Brazilian iGaming Market
Brazil is the largest country in Latin America, with a population of more than 210 million, making it the fifth largest country in the world. Although gambling has always been a controversial topic in Brazil, the Brazilian gambling market has huge potential. Currently, Brazil’s gambling market is dominated by underground and illegal gambling activities, as Brazilian gambling regulations prohibit most forms of gambling. However, with policy changes in recent years, Brazil’s gambling market is gradually opening up.
In the last article TC-Gaming wrote about Brazilian White Label iGaming, it was mentioned that (Brazilian Congressman João Carlos Bacelar pointed out that the gambling industry may have accounted for 1% of Brazil’s gross domestic product (GDP). According to 2022 GDP data , which means that the market value of the gaming industry is as high as 99 billion Brazilian reals (about US$19.47 billion in total). In addition, the government is also expected to receive up to 25 billion Brazilian reals (about US$4.92 billion) in tax revenue. The gaming industry also has job opportunities will be created in Brazil. Therefore, the Brazilian government is gradually amending gambling regulations to open up its gambling market and attract foreign investment.)
(But this is late news, in September of this year, the Brazilian House of Representatives approved the government’s gambling bill, which regulates sports betting and online casinos. The passage of the bill marks the final step in Brazil’s process of regulating iGaming; one of the obstacles.
The requirements are: Decree 1330 confirms that foreign companies can do business in Brazil, but must establish a subsidiary in the country. They must also establish a local customer service center that provides online customer service in Portuguese 24 hours a day, 7 days a week through toll-free electronic and telephone channels. But companies have until November 26 to submit preliminary expressions of interest to the Treasury Department. They must indicate the number of brands they intend to carry and the type of business they intend to carry).
When I see the news here, the editor of TC-Gaming won’t say anything more, I’ll understand it instantly!
The Brazilian gambling market also began to attract attention this year. We can also see from the keyword popularity of Google that in May this year, the number of people searching for the Brazilian gambling market began to increase.
The betting market in Brazil ranges from traditional poker games to modern electronic games, and Brazilians’ favorite betting game is undisputed: sports. Especially football betting.
Football Betting: Football is respected as the "national sport" in Brazil and is deeply loved. Football betting is one of the most popular types of betting in Brazil, attracting more than 80% of bettors.
Basketball Betting: Basketball also attracts attention, and the Brazilian national basketball team also performs well in international competitions. Competitions such as the NBB (National Basketball League) attract large audiences and bettors.
Pool Betting: Brazilians are also passionate about pool, a popular game especially popular on social media.
Racing Betting: Racing is a high-profile event in Brazil, especially formula racing and rally racing. The annual event attracts a large number of spectators and bettors.
Horse racing betting: Brazil’s horse racing culture has a long history, attracting local residents and tourists. Horse racing betting brings considerable income and promotes the inheritance of this culture.
Brazil, a country with a large population and untapped market potential, provides huge business opportunities for gaming companies around the world. The government's open attitude towards the gambling market undoubtedly indicates that gambling companies may find broader development space in this country. If your company is looking for opportunities to expand its business into overseas markets, Brazil is undoubtedly an ideal choice. Not only is this a popular betting market, but now is a great time to invest. Considering the huge potential of the Brazilian market and the openness of the government, now is the best time to enter the Brazilian market.
Latin America iGaming Market
The gaming market in Latin America has huge potential, and while the size and influence of Argentina and Brazil dominate the region, new opportunities are emerging in other Latin American countries. Especially in Peru and Chile, where the gambling market in these two countries is worth up to US$25 trillion, this is something that iGaming operators absolutely cannot ignore.
The gambling markets in Peru and Chile are growing rapidly, with both countries playing an increasingly important role in the gambling market in Latin America. While these two markets may not be as large as Argentina and Brazil, their potential cannot be ignored. Peru’s gaming revenue is expected to reach US$147 million in 2023, while Chile’s total revenue is expected to exceed $103.7 million. The huge potential of these two markets represents a business opportunity that cannot be missed for iGaming operators.
This situation represents an excellent opportunity for iGaming operators, who can take advantage of this opportunity to expand their market territory and increase their market share. At the same time, this also provides a new impetus for the development of the gaming industry and can help promote the development of the entire industry.
China iGaming Market
The Chinese gaming market has always been an important market for the gaming industry. China’s livelihood, economy, population, and the Internet have opened the door to iGaming. However, the Chinese gaming market now also has serious problems. The editor will not go into details about the good news, but let’s talk about the current situation of China’s iGaming market.
Challenges Facing Gambling in China
Northern Myanmar, Philippines, Cambodia, and many Chinese people in these countries, you can say that they are stupid and can’t tell the difference. With the development of Douyin, many bloggers have mixed up all the news from Northern Myanmar, Philippines, and Cambodia in order to attract attention. After two years of anti-fraud propaganda. The consciousness of the people has been swept away. It can be said that the reputation in China has changed and the impression score is too poor, which also makes the progress of new gambling platforms difficult.
China has begun to regulate bank cards since before the epidemic. Although China's payment channels are developed, the problem is that supervision is too strict, and cards and accounts are frequently frozen and blocked. In this context, payment costs are rising step by step.
Local police stations in China have frequently begun to review or persuade citizens overseas to return. These tasks are included in the work assessment of local police stations, so as long as they are citizens overseas, they will receive the attention of the police. The police will have a detailed understanding of their activities. This strict regulatory policy has greatly increased labor costs for many overseas gaming companies. I still remember that there was a labor shortage during the epidemic.
Promotional channels have become narrower, and the number of phone card registrations is limited. At the same time, all major online websites require mobile phone numbers to be registered. Most of them require real names or are linked to WeChat, Alipay, QQ, and some require secondary authentication, mobile phone numbers and real-name authentication. The name must be consistent with the ID card. These operations greatly limit the promotion channels of iGaming.
After propaganda and confusion by the Chinese authorities, gambling is now equated with fraud in the eyes of some ordinary people. Therefore, it is more difficult than before for new users to transfer.
Current Opportunities for Gambling in China
Under the Chinese government’s strict censorship and systematic crackdown, China’s gaming industry has suffered an unprecedented impact. A large number of online gambling platforms have either been forced to close or have moved their gambling target markets overseas. These overseas markets, like the ones mentioned above, are now becoming the most popular and have the greatest potential for gambling.
However, everything has its two sides, and China’s gambling market is no exception. Although a series of problems such as the loss of publicity channels, the rupture of payment channels, and recruitment difficulties have greatly increased the operating costs of iGaming companies, China's gambling market still exists. The government's censorship campaign not only cracked down on the gambling industry, but also brought it into the public eye, letting more people know that gambling can be experienced online.
Although many iGaming platforms have withdrawn from the Chinese market, their share of the gambling market has not declined. The size of the market is still huge, but the cost of doing business has increased significantly. This also means that operators must find novel and attractive business strategies to gain a foothold in this challenging market.
China's future gaming market is full of opportunities and challenges. Due to China's large population base and extensive Internet coverage, China's gambling market still has huge development potential, especially in the field of iGaming. At the same time, with the continuous development of technology, the convenience and safety of iGaming are also constantly improving. Many overseas gambling websites use advanced encryption technology to protect user privacy and security. This is also the direction that TC-Gaming has been researching. Due to the strict supervision of payment channels by Chinese authorities, payment costs have increased, which has also given rise to more third-party payment channels. Despite this, the high returns have attracted many people. This is the law of nature. There are policies from above and countermeasures from below.
Regarding the overseas gambling market, in recent years overseas countries, Southeast Asia, and Latin American countries have used gambling to attract foreign investment into their countries. The main reason is that the gaming industry has quick results and high taxes, and the gaming industry can also bring vitality to the local economy. It can create a large number of job opportunities and drive the development of related industries, including tourism, catering and entertainment. In addition, the gaming industry can also increase the local's international visibility and attractiveness by attracting foreign tourists. This is what developing countries need. With the development of the times, more and more countries will open up the gambling industry.
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